Our experience is in transforming ideas into realities


DESIGN FOR WINNING is a design strategy consulting firm with extensive experience in developing new markets through design thinking and valuable global partners. We transform businesses by helping to create winning product systems and services that deliver distinct brand experiences. We focus on transforming ideas into realities. We strive with passion to touch hearts and move markets. We partner with clients to anticipate the future, evolve organizations and advance the human experience.





Design for Winning exists to help businesses discover and leverage the value of design in developing existing markets and generating new market opportunities.

We believe good design is good business.

We also believe that a good design process puts the focus on the consumer and helps identify unmet, unarticulated and emerging needs to offer products and services which guarantee success.

We provide the tools, services, and training needed to help corporations put the focus on the consumer and help generate design solutions for sustainable market wins.

We offer high-level strategic advice to the business leadership on opportunities for design integration and ways to incorporate into the corporate culture.

We also have the resources to offer to support the corporations in the design integration process either through external support on an as-needed basis or full-service delivery.



We have an established design process based on consumer focus and business context with option to use many methods along the way.

We look at the emerging trends and lifestyle evolutions while interpreting consumer insights into design solutions for sustainable business results.

The process includes milestones and tollgates to help ensure the viability/validity of the insights and solutions along the way and to enable the decision making process.


Hari Nair, Chief Executive Officer
Formerly Chief Design Officer at Whirlpool China, with 15 years corporate experience is an educator who believes in the strength of good processes and business practices. He helped develop new markets for Whirlpool corporation as the head of Advanced Design and was instrumental in the turn around the Asia business through innovative design offerings. He was also the primary driving force for the EBLs (Experience Brand Languages) developed for the major brands under the Whirlpool umbrella (Whirlpool, Maytag, Kitchenaid, Jennair and others).

Claudya Piazera, Chief Strategy Officer
With extensive experience in International Trade and Corporate Relations,
Claudya Piazera helps provide strategic thinking methodology, to help businesses succeed in the global market.

Leonardo Pacher, Chief Marketing Officer
A global entrepreneur with a track record of digital start-ups in Brazil and corporate experience with Microsoft and others based in Belfast, UK. Leo provides the marketing engine and digital strategy which powers the success of the products and services we develop.

Guilherme Pacher, Chief Innovation Officer
A graduate of the Politecnico di Milano (Design Strategy) and Florianopolis University (Materials Engg), Guilherme provides the Innovation process adherence to ensure the effective accumulation and interpretation of consumer insights.





We strive with a passion to touch hearts and move markets.


We partner with clients to anticipate the future, evolve organizations and advance the human experience.




  • LinkedIn - White Circle

© 2018 All rights reserved. DFW is a registered trademark of Tigers Design. © 2017-2018 Design For Winning, Co.