All design thinking activities are handled by a cohesive team, consisting of experienced, multidisciplinary specialists.
Deep consumer understanding is the backdrop.
We believe the most innovative designs result from deep consumer research understanding. Our teams conduct extensive consumer research, screening the target consumer segments, moderating the discussions and analyzing the resulting qualitative and quantitative data in-house.
We adopt time-tested design processes, such as the Double Diamond and the Stanford model, modified to suit the emerging business context. We incorporate the 101 Design Methods by our methodology advisor Prof Vijay Kumar of Institute of Design at IIT Chicago while deciding on the element of our consumer research plan.